For the love of independents.

We help independent restaurants make more money so they can grow and stay open for years to come.

+

Restaurants Supported

M+

Saved by Shops

States SErved
OUR MISSION

Independents are at the heart of our communities.

Constantinos
At Slice, we believe the best moments in life happen around the table — birthdays, game days, family dinners. Neighborhood restaurants make those moments possible. But in a world of chains and delivery apps that charge too much and care too little, independent shops often struggle.
Our mission is simple: empower independent restaurants with the tools they need to be profitable, sustainable, and thriving in every community they serve.
founded in 2010

Born local.

About Slice
See those three guys at the counter? That’s Ilir Sela’s uncle, grandfather, and father. Ilir grew up in his family’s pizzerias, watching their shop — and others like it — compete against chains with bigger budgets, marketing power, and franchise support. In 2010, he started a business with a simple idea: what if independent pizza shops worked together instead of alone?
Today, Slice supports thousands of independent restaurants across all 50 states.
WHAT SETS US APART

Big chain advantages. Independent spirit.

Technology

Online ordering, phone orders, and POS systems built for pickup and delivery restaurants.

Marketing

Customer reach and loyalty programs that help you grow.

Buying Power

Wholesale pricing on supplies through our collective network.

Support

24/7 phone answering in English and Spanish. You're never alone.
founded in 2010

Our team and tools help every part of your shop.

Shop owners trust us to take care of ordering, operations, and customer service. We help owners run their business on their own terms, but never alone.

Phone Ordering

We answer your phones 24/7 and take orders in both English and Spanish.
Phone ordering

Online Ordering

We build you a great customer website so customers can order directly from your shop, not third-party apps.
Online Ordering

Marketing

We send emails, texts, and app messages that bring your customers back for more pizza.
Customer on her phone seeing a Happy Friday offer from Pizza Mia

Support and Community

Never go it alone — we handle support and connect you with other pizza shop owners to share ideas, learn, and grow.
Customer on his phone reading a pizzeria's social media post
MEET THE SLICE TEAM

A proven team.

Our leaders have years of experience in technology, finance, and restaurants, and they all share one goal: to help independents win.
Ilir Sela
Founder and Chief Executive Officer
A serial entrepreneur and third generation pizza person, Ilir combined his industry knowledge and passion for technology to build Slice.
Lauren St.Clair
Chief Financial Officer
Lauren brings 20+ years of experience across startups and multinationals. she previously served as CFO at NerdWallet, eBay, and StubHub.
Amy Goldfinger
Chief People Officer
Amy has led people teams for and advised major corporations and early-stage tech companies alike, most recently at Walmart.

Want to learn more?

We’re always happy to talk.

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Want to talk to someone right now? (877) 879-0826
CONTACT US
OUR MISSION
We believe local restaurants deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent restaurants, empowering them to build profitable businesses and remain at the heart of our communities.
GET INSIGHTS AND UPDATES FOR GROWING YOUR SHOP.
OUR MISSION
We believe local restaurants deserve all the advantages of big chains without compromising their independence. Slice puts technology, marketing, buying power, and support to work for independent restaurants, empowering them to build profitable businesses and remain at the heart of our communities.

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